[shric]

I'm not sure what the hype is about. It's another chess bot that's not as good as the best. There are so many of these already. Is it because it has a cute name and avatar?

[hayksaakian]

Yes, someone realized that marketing still works on everyone, and decided to put some legwork into promoting their chess bot.

I'm surprised it took so long too.

I would have expected to see AI versions of well known grandmasters and other notable figures to drive users to these chess sites.

[zecaurubu]

Smells like a "submarine"-type PR story (http://www.paulgraham.com/submarine.html) for chess.com.

[mumblemumble]

Yes, of course.