[cpv]

And then Blizzard updated the user agreement (around the Warcraft 3 Reforged), mentioning that all player generated content is owned by the company.

So in case some genius comes with another successful custom map (or whatever), the company has new ideas to work on, for free.

[madrox]

I believe they updated the EULA long before that, but Reforged got a lot of press about it since it represents such a contrast between yesterday's games and today's.