[n_f]

We aren't a data warehouse, just the query-building and visualization layer. We let product teams easily do things like build funnels, measure trends, and more with the data they've already collected.

[endlessvoid94]

From your tagline:

> Build funnels and measure trends directly on your data warehouse, without paying for costly ETL and duplicate storage in outdated analytics tools.

Not being snarky, I just don't understand. The output of an ETL is data in your data warehouse. Then you build reports on top of the DW.

How does Fabra prevent me from needing an ETL?

[n_f]

Reverse ETL would be a better description here— think data warehouse -> Amplitude