[jqpabc123]

people still need to hear about it some way, which would be the marketing side of it.

*Marketing* as defined in the article is specifically about monetizing and generating income from open source in some way.

     *This article is aimed at commercial open-source software (COSS)*

[kapep]

Where's the oxymoron then? Open-source can be monetized. Marketing can help with that. I don't see any issues with the term "open-source marketing".

[wahnfrieden]

They’re essentially just saying “it’s hard”