[deterministic]

This is what I learned from founding a business and running it successfully for 5+ years:

Business is easy. As long as you are cash-flow positive you are in business.

You improve your business by continually removing bottlenecks stopping you from improving your cash flow (see: Theory of Constraints).

Bottlenecks can be anything from marketing/sales to product development and tech. So you learn as you go directed by the bottlenecks.

That’s pretty much it. It’s easy but hard work.