[julienreszka]

Give a break Agile is just an adjective. It's the antonym of clumsy/ungraceful.

[expazl]

Yes, an Apple is just a fruit. But a fruit didn't create the iPhone. So perhaps when people talk about Apples upcoming phone, they probably mean the company not the fruit. And when people talk about Agile in relation to software development they likely mean to refer to Agile software development not just the word agile.

[julienreszka]

Apple has a very clear brand whereas the agile practices are convoluted and meaningless