[krajzeg]

> building up a brand

That's a big topic, and one I'm not an expert on - if I was forced to pick my weakest gamedev suit, marketing would be it.

What worked for me was picking a social media outlet I felt comfortable with, then using it to its fullest. For me, that was Twitter, back in the 140-character days way before all this Musk mess. Twitch might work for you, if you enjoy building up an audience around a stream - though with a coding stream you're mostly going to get other programmers (not necessarily a bad thing depending on the game).

The biggest boost in recognition for Slipways was as a result of Twitch/YouTube content creators featuring it. Content creators (not necessarily limited to YT/Twitch) is where I would focus my efforts these days when trying to get the word out. The smaller-to-medium-sized ones are usually very approachable and eager to try stuff out.