[jefftk]

This approach definitely works, and I agree you can do it without any tracking. All that's needed is that the furniture manufacturers can tell how much of their purchases are coming via your site.

But this is also not a model that can support a very large fraction of the existing web. Most sites aren't built from the ground up to have this kind of highly commercial tie-in.

[stevesearer]

Monetizing a general news website would definitely be quite hard with this model.

*edit: that said there is a local news website in my city that has local ads for local services and businesses.

Our specific case is weird in that contract furniture is mostly purchased through dealers so tracking sales isn’t as straightforward.