[scarface74]

Really? No retailer has ever let a competitor advertise on their platform and store brands have always been a thing across retail.

Poor little Walmart is much larger than Amazon in terms of revenue and profit.

[zozbot234]

Physical retail stores are not a natural monopoly platform like a shopping site is. There's nothing stopping Amazon from building a physical store next door to a Walmart and selling its products there.

[scarface74]

How is a shopping site a “natural monopoly” when there is an existence proof that there are other large shopping sites - like Walmart.com?

If you go on Facebook or Instagram you can find thousands of small merchants who advertise there and ship directly to consumers.

> There's nothing stopping Amazon from building a physical store next door to a Walmart and selling its products there.

And there is nothing stopping you from building a website and doing targeted advertising that is reachable by anyone. Wouldn’t you say it’s a lot easier creating a website than building a physical store?