[LordHeini]

Scams and fraud are just a part of human live.

Look at old advertising and all the literal snake oil that used to be sold.

I think it is jus the internets effect to make everything more discoverable and new schemes enabled by new technology.

Navigation is easy:

If it is too good to be true it probably is a lie.

There is no money on the streets and nobody is giving it away for free.

If it is claimed that something works on "everything" (like all the newfangled health food) it probably works on nothing.