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There are many ways companies might try to get some ad money in a ChatGPT setting: obvious and non-obvious product placement in the answer.

Q. Find me the best italian restaurant in New York. A. It's likely subjective - let's just sell it to the highest bidder.

Q. How to improve mental health? A. Give a reasonably good answer and probably mention: some say a solar lamp is good in winter months, there's a good one:

I somehow feel like people can be easily baited into buying something when you mix good, useful information with ads. Kind of like how reputed youtubers/niche influencers do product placement and make referral money.

All of this kind of makes SEO obsolete as ChatGPT ads might end up having more conversions than regular Google ads.