[mortenjorck]

I think you have a valid concern.

When Child's Play was much smaller, there was no question: Tens of thousands of dollars, hundreds of thousands, donated to give kids going through the difficult and confusing process of childhood hospitalization something fun and engaging to do, is a wonderful thing. But I wonder at what scale the social good of Child's Play starts to experience diminishing returns.

Maybe it's time for Penny Arcade to look into diversifying next year. The good will is thankfully not in short supply – making it go the furthest is now their greatest challenge.