[Wilduck]

Sure that would be nice, but the penny-arcade guys have worked very hard to create a charity organization of this size. I would guess that many of the people who donate to child's play wouldn't have donated that money elsewhere.

People often donate to charities they can relate to, and this is opportunity to do good that people who play games can understand. I would argue that it's certainly a more charitable use of the money than if the individual who donated were to simply buy a game for themselves.