[indymike]

You can wast a lot of time and money pursuing enterprisey features and miss the boat completely.

Focus on:

* Having a product that people want to buy. Most important thing in business is sales and it's close friend marketing. Worry about everything else after you have something people will buy.

* Make your software demo well. This is probably the most important thing you'll do. It will increase sales a lot, make marketing easier.

* Figure out where, how and who sells your software.

* Focus on making your app and company secure before you worry about theatrics that make compliance people happy. The hard part is securing the company.

* Make sure your customer data is only accessible by that customer. Leaks look bad, and so in your unit tests, make sure that there are a suite of tests that will find leaks where a developer got crossed up on keys.

* Invitation-style onboarding is fine. Not all vendors support SAML, and SSO is a nice to have.