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by x0x0 1260 days ago
Background: cofounded an enterprise saas company.

I like this coverage of tech, though it's missing soc2 which will be required. And 27001 eventually.

I disagree on making it easy for admins to add users. Just don't: rather, implement (a bit of) scim or jit user creation with the idp flows.

The big thing it's missing is sales. This software is sold not bought. In any sales process with 3 different constituencies (users who really don't matter much, a champion, and an economic buyer) you need talented sales people. Bluntly, the vast majority of b2b / midmarket or enterprise tech companies are dead without an exceptional salesperson as a founder. The reason is that you have to sell your first 10 deals while the software basically doesn't work.

Realistically, tech matters less than sales here. When you look at your risks, tech falls well below sales and execution risks, because you're highly unlikely to be building something that's never been built before. ie it's not like google, which basically was build a significantly better search engine using novel relevance tech. Almost all midmarket or enterprise saas products have no novel technology inside them. (Which is not to say that you don't have to build a high-quality implementation: you do. But "can we build this / can we make it work" is rarely a top risk.)

2 comments

How did you build your sales skills and get those first 10 customers?

Like I want to Build a property saas should I start prospecting first

> How did you build your sales skills

I didn't. I paired w/ a cofounder that is a fantastic salesperson. He ran gtm, I ran prodeng.

When would you prioritise SOC2 before ISO27001? And when the other way around?
I'm not an expert on this, but I'd start with a soc2 type 2. soc2 served us well in the US. Some of Europe prefers 27001, but we sold into the EU with just a soc2 in the beginning.

a soc2 is also a choose-your-own-adventure cert: you describe your processes (within constraints imposed by the goals you must achieve per the soc2 principles), and then you get audited on following your process.