[eba7keb]

Thanks for the comment! We find that if a parent actually uses the product, and it changes their child's relationship with reading, Ello is quite sticky. Our biggest issues with churn are related to cost of the product and activation (people cancelling without ever using it). In terms of advice: 1) talk to parents about their pain points and iterate again and again, 2) be aware that a product that increases "work" rather than easing it, that causes a lot of resistance and friction.

We took a look at read along - it seems to have fallen off. I think the biggest issue with read along was the approach to supporting kids (it just gave the words rather than coaching the child through decoding them) and the quality of the "books" (the stories weren't that engaging and the illustrations were simple). The quality of the story matters a lot.

We looked at soapbox but for a number of reasons, we want to build our own speech recognition technology and have the team to do it! There are some issues with the time is takes for soapbox to run as well as the accuracy of the model. Thanks again!