[shanmoorthy]

I think of an eBook in the same vein as a web app. While anyone can cobble together a basic website using a WYSIWYG editor, making a good eBook that gives the reader a great experience is like building a fully featured, cross browser compatible, elegantly deprecating website (and all the rest of the best practices and QA that goes with it).

There's a massive disparity in people's minds about the difficulty involved in crafting a great website, and crafting a great eBook... when they're essentially similar in composition and complexity.