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The incentives are misaligned. Netflix, Amazon, Disney et al, aren't interested in showing me what I want to watch for a purchase price, they are after my attention, and to divert me to their most profitable revenue stream (Netflix in house creations etc). My attention is not for sale, I'll buy content if it is sold in a manner that is attractive to me in a consumer friendly model, Louis CK selling his standup specials on his own website come to mind, otherwise I won't bother. The problem is there's no end game for these companies, if you agree to buy something, they'll stop selling it and sell you a subscription instead. If you buy the subscription, they'll chuck ads in front of the subscribed service, and then periodically cut off access to certain content in an effort to maximize their own profit. There's no way to manage you're own library, you're subject to whatever the shareholders think they can keep squeezing out of you. On top of that, even if I yield to them completely, I still have to run their DRM blobs on my computing devices for the priviledge. It's "amoral" to pirate in my worldview, but these companies are equally amoral. I still want to participate in the collective modern culture of tv, movies, etc, so somethings got to give. |
It's our whole economic system. Everything is set up for the expectation of endless growth. Every company is expected to increase their revenue and share price and employee compensation.
This is a bit of a problem for global tech companies because when you already have a big chunk of the world's population as your customers then growing your numbers becomes difficult. The only way to get more cash then is to extract more cash from your existing users.
Even (or especially) if you're already making vast sums of cash, the expectation is that you'll produce increasing amounts of it year on year. As a result you almost have to give your users a worse experience each year.
No one seems terribly keen on the actual effects of this, but individual decision makers' performance is generally measured on how well they impel users to give up more cash.
I don't see how this situation improves without some rethinking of our whole economic system.