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by S_A_P
1261 days ago
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This. Creative had scale and ability to reduce costs for both E-MU and Ensoniq. These companies had extensive silicon design and fab experience (Dave Rossum is still at it in fact) that could have been leveraged and some truly innovative products could have been made. Still computer software was rapidly eating the Audio hardware market and things like samplers started to seem both redundant and one and the same thing. (Akai s5000 and Z series were basically a pc) I’m sure it was not an easy call to kill the hardware business for emu/ensoniq but I wish they hadn’t. Edit: I will also forever think of this video when I hear the name creative labs-
https://youtu.be/h73kd6wsBq0 |
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