[inthecompanyof]

4sq really suffers outside of the UK because of the lack of engagement from venues. We tried to set up a 4sq Special for an event, and the owner didn't see the point.

For me, the solution/pivot would be to provide a real-time customer database for venue owners. This then can be leveraged to create "real-time social networks"

For example, if I ran a coffee shop I'd want to know my customers as much as possible so they become regulars. Now anything than can create a faster/more informed way to create loyalty and offers seems like a great way in.

Throw in Square/NFC payments etc, and now we start to see a world whereby I turn up sit down, my regular order is brought to me, my 15% discount is applied and I pay without doing a single thing.

The owner has metrics to track the effectiveness of campaigns, it could be the google analytics of retail which is EXACTLY what we need.

Add in some smart POS software and I see some massive wins.