[JulianMiller520]

There is a reason only 5% of adults actively use location-based check-in apps. On the whole, foursquare doesn't create enough value for the average adult hence no room in the market for an equal footing competitor (gowalla) http://mashable.com/2011/12/06/adults-use-location-based-app... I think it's easy to get caught up in the fun when you are in an insular, tech-focused group (SXSWi) and every location/person around you is dedicated to using foursquare but at some point you have to stop listening to the "cool kids" hype a product and think about how much you really get out of using it in the real world.