[aliyeysides]

Bing integrating GPT is not going to overthrow Google search as some people seem to be suggesting-at least not overnight or anytime soon. Google has been using semantic search using word2vec vector embeddings and potentially other NLPs (LaMDA) for some time now. (word2vec was developed in 2013ish?)

However, I do think this means Google finally has real competition in search for the first time in it's existence which is potentially disruptive enough for them, even if that means losing a few basis points of market share. It's possible this might force Google to start charging for their other services if competition for search threatens their ad revenue.