[brookst]

Product placement is everywhere. Next time you watch a movie or show, look for the clothing brands, computer brands, car brands, wine brands, etc. everywhere.

And think about sponsorships. From soccer to nascar, sports is covered with branding.

[Spivak]

That's not subliminal, you're describing sponsorships (i.e. manufactured social proof).

[brookst]

"Subliminal" and "sponsorship" are totally orthogonal. One refers to the presentation, the other the business arrangement.