[BrentOzar]

> Can somebody explain where the return on investment comes from in residential solar?

During the run-up on housing prices over the last couple of years, there was a belief that an owned solar system would raise your house's sale price in much the same way that a kitchen or bathroom renovation would.

Couple that with the supply and labor constraints, which made it hard to get the panels, battery, and installers you wanted in a timely basis - that raised the perceived home value yet again, because if you wanted to add your own solar later, it wasn't seen as easily doable.

I don't know that the ROI was ever great, but with both of those factors gone today, it's worse than it ever was. (Source: shopped for homes in 2020-2021, bought in 2022, tried to get solar installed, ROI made no sense.)