[kevq]

I think you misspelled “profit” there. Engagement isn't the driver for the algorithm, profit is. It’s all about showing “fresh” content on every refresh so they have your eyes longer, and therefore more ad revenue.

Masto is chronological, so there’s WAY more chance of natural discovery of content. It’s not buried by the algorithm because it doesn’t align with the hot take of the day, or isn't “trending”.

I’ve personally found Mastodon to be far more engaging than Twitter, but that’s probably not going to be the se for everyone.