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Netflix also played a huge role in raising salary bar.

Anecdote: In 2008, I was working at Ericsson in San Jose, as a junior software engineer on edge routers. I was paid ~$140K (bonus + RSU). We heard that very senior engineers were paid around $180K. Cisco was sought after place in our industry (Networking). They would pay ~$225K for senior engineers.

(all numbers are unverified and rumors).

Then one of my peer at Ericsson, a junior engineer, had an offer from Netflix and told during lunch break, his total comp was $250K, all cash (no RSU). I can still remember the gasps that followed.

I have read the book "No Rules Rules. Netflix and the Culture of Reinvention" [0]. It's fascinating the number of times Netflix pivoted and rewrote many rules. They discuss their philosophy on compensation in the book. They played important role in raising the salary bar.

[0] https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention-...