[ilrwbwrkhv]

I have multiple businesses. All online, some in the B2B space and some in the B2C space. My biggest tip would be: focus on the supply chain. Supply chains are the secret to business. It took me a decade of failures to get this fact. If you ever played factorio, therein lies the secret to business. The rest of it is just funnel optimization.

[ThePhysicist]

What do you mean by supply chain in relation to a software company (assuming you're talking about software and not trading / eCommerce)?

[ilrwbwrkhv]

Yup every company has a supply chain. In software the supply chain is new designs, new code, new customers, new support tickets. Arrange them on a board and optimize the flows. If you do not have flow on a certain track, focus on building that track up but make sure that it fits into the big picture and zoom out like in factorio.

e.g. If you have raw materials, i.e. designers, they should always be creating design assets of some sort. No raw materials should be sitting around on building huge deliverables. They need to be bite sized, and then it is up to you where you direct that flow.

When starting out you need a constant flow of customers. Right now tiktok is the best faucet by far. Even 3 videos can get you 100s of visitors to your landing page. Now the game begins. Do they just go away. That means your offer on the landing page is not good enough. Now increase the offer. Outrageous example: "We pay you $100 for signing up and trying our software". Now you have customer flow. And then it is back to optimization.

Hope that makes sense. I struggled so long because I didn't understand supply chains, faucets, flow etc.

[ThePhysicist]

Awesome, thanks! I didn't think about it that way so far but that makes a lot of sense.