[oscgam1]

>Do you send unsolicited mail that customers didn't specifically sign up for? No

I agree mails should be opt in (we do it that way). We send some transactional emails such as forget password, purchase receipts, and welcome email.

We already had a good domain reputation, that's why the situation is so difficult to fix.

[jfoster]

Do users have to verify their email address to get onto your lists?

I get mail from lots of real businesses, but I never engaged with them, so they're marked as spam.