[CharlesW]

The parent's point is that marketing folks have always done this for every possible alternative. It has no relationship to whether Kdenlive is "doing it right".

[IshKebab]

They clearly don't. Go and search for OpenShot or Cinelerra and let me know how many Adobe ads show up.

Actually I can't get an ad to show up for Kdenlive either so I can't test this (maybe region specific?) but I'm guessing it's zero!