[Dalrymple]

To be explicit, the outrageousness of this GM policy is that it forces the customer to pay in advance for GM's marketing promotion costs and then some for product optional features they may have no interest in.

An acceptable marketing approach to this problem would be for GM to make these features free for an initial period of one month or one year. After the initial period was up, interested customers could pay for the feature(s) to be continued.

This way GM would not be perceived as cheating customers interested in their base product, but not in their extra-cost optional products they are having trouble selling in an honest and non-coercive way.

This policy is a big mistake. The Board of Directors should remove GM's CEO for this and other bad business judgements.