[jordanlev]

I think it's a fad. I'm a big fan of it though and I don't think there's anything wrong with fads in design -- designers don't want to keep doing the same stuff over and over again (I presume).

Maybe you're a busy designer and don't have time (or desire) to always experiment with new techniques. If all of a sudden your industry peers getting excited about something, it's like a signal that says it's okay for you to try this out. I'm not sure if it's a "make efficient use of my time" heuristic about what you should devote your attention to, or a "nobody ever got fired for buying IBM" safe bet thing. Probably a little of both.

[duhoang]

This is true, and I'm actually curious enough to want to build a Responsive Design website.

But the problem with fads is that they go out of style, so if in two years this whole phenomenon blows over, we are stuck with a large responsive website that we sunk all that time and money into and it just looks dated.

[chunkyslink]

It doesnt matter if its responsive or not, any design will look dated after a while.