[ilamont]

Thanks, Andrew, for posting a transcript of the interview as well as a summary of some of the things Zaarly did to reach 100k members. From reading the transcript, it appears that being featured in the Apple and Android app stores was also extremely helpful. I was surprised to see the press exposure didn't really help, though.

[timjahn]

I was surprised about the press exposure too. We all assume big press is guaranteed help.

Bo spoke at our Entrepreneurs Unpluggd Kansas City event in November about finding first customers and talked a bit about this if you're interested in watching the video: http://www.entrepreneursunpluggd.com/blog/zaarly-bo-fishback