[kd1220]

It's been done before, but I think the result the same. I met with a guy who was a co-owner of a luxury car rental service in South Florida. He wanted help with implementing a tracking system, but I passed up the job. He started the company back in late 2008, and it had gone under some time early in 2011.

I saw him again recently and asked why the business went bust. To paraphrase him: "High overhead and picky customers." Turns out people who rent exotic cars want the newest and latest cars, not older models (unless it's vintage/classics they're looking for, but that's another beast). So you have to keep your stable fresh. Trying to offload exotics is a pain, because there's a specific type of person who will buy a used exotic: a nouveau rich man with more pride than financial management skills.

The kicker was when he told me that if he ever decides to launder money, he'll start another luxury rental place, because it would be perfect for that.