[easeout]

iCloud Keychain syncing, strong password suggestions in Safari, and WebAuthn passkeys are all part of Apple's strategy. When they don't buy a third party and deeply integrate it, they tend to operate by insinuating themselves as the platform default. What would you have them add to that?

[blobster]

Their "password manager" on Mac is called Keychain Access. The UX is very bad, the interface is old and clunky and it doesn't sync with iOS (if for example you create a secure note there's no way to access it on iOS) - not to mention that most people don't even know it exists, it's kind of a hidden feature. Meanwhile, on iOS the password manager is hidden in the settings and again it has pretty bad UI/UX. I understand that they want to hide the complexity away from the end user and make these kinds of features "just work", but in practice they feel pretty half-baked.

[AceJohnny2]

I agree that Keychain Access kinda sucks, but it's because Apple UI paradigm for it is different. For them, the Password Manager isn't a separate entity that's a source for copy-pasting passwords into arbitrary apps, instead it's a core Framework of the OS that apps integrate with. As such, it doesn't really have "its own UI" because each app provides the UI.

Of course, that does mean that it's less universally convenient like the other commercial apps.

As usual with Apple stuff, I guess they're not interested in making it a better separate app because their value proposition is "use our frameworks and get this feature 'for free' "

[notimetorelax]

I’d say - ability to use it across platform or across system accounts. I like to use my personal LastPass when logged into my work laptop with corp account. Mind you, not to store work passwords, no, to have access to e.g. my Amazon account.

Additionally, I share my LastPass with my partner. Probably not a setup for most, but we find it convenient.

All that is achievable only when the password manager is not tied to the system login.