[PaulHoule]

Get a vanity IP address like 75.74.73.72. Make up signs telling people in your town to switch their DNS to Cloudfare or Google.

[Waterluvian]

And there goes 99% of the potential customers.

[qerim]

Unfortunately the people are not very clued up on things like this at all.

[rozenmd]

Similarly, you could proxy your service through another hostname?

[mtlynch]

Wouldn't the ISP just block that hostname, too?

[rozenmd]

potentially, but it's probably easier to keep getting new hostnames than it is to keep blocking them (see piratebay)