[TheCoelacanth]

Any company using the word "buy" for DRM-encumbered media should be required to put keys in escrow so that the DRM can be removed if the company fails to permanently maintain access.

We shouldn't let marketers tell outright lies just because regular people are smart enough to recognize them for lies.

[rootusrootus]

I don't disagree. My Kindle books are DRM free already as delivered by Amazon. If they were encumbered, I'd add that to my list of 'things which would reduce the value to me.' So I just back up the data.