[Mezzie]

Bra fitting, no. It's a surprisingly hands on process (one reason I picked it up first as a side hustle was 'oooh automation proof work').

Bra production absolutely. There are certain markets of women who are almost completely neglected when it comes to well fitting bras. Large band small bust (40+ A-D) are completely screwed by the good bra brands. Same for women who are under a 28 or 30 band. The economics just don't make sense for the brands to produce those sizes. Also bras for elderly women or the disabled that have more hooks, rely less on tension, etc. and basically accommodate for mobility or sight limitations.

Where I think tech could be very helpful is marrying JIT manufacturing with CNC fabric cutting to produce single bras or small batches for this economic 'long tail'. Think 1 hour glasses stores where you could go in, get fit, and just have one made if you happen to be one of the neglected demographics.