There absolutely should be a legal clarification of what "buy" means with respect to digital goods. And then fine everyone who uses "buy" instead of "license" for false advertising.
Or just "rent" because that seems pretty close to the reality of the situation. Just have the rental term be long, and have it 'renew' for free. I'd be ok with that.
> Or just "rent" because that seems pretty close to the reality of the situation.
Rent has a defined time period. Buying a license in this case has an indeterminate time period. Buying a license is still very different from renting or leasing it.