It's not fine, it's precisely the kind of thing that needs to be regulated because the average consumer is not capable of understanding the non-obvious long term consequences.
It’s not just “not understanding,” it’s a massive revocation of rights that consumers enjoyed with physical goods. That needs to be changed. If you buy a digital good, it’s yours. You own it, are able to resell it, and no later revocation of rights by media conglomerates should be allowed to change that.
Exactly, it’s a play on a metaphor people know (“I bought a book”), yet one that’s doesn’t really apply (we “buy” nothing, it’s just revocable access).