Public transport is covered in ads, has a much higher ridership than rideshares (i.e. has many more eyeballs to sell, and much lower per-user costs) and isn't even close to being profitable from ad revenue.
No, but it does mean that someone (e.g. the authors company) might just put money into the idea.
They don’t even need to BS very hard if they are a partner in the firm, and sponsor a “vetted” team that they think can pivot from something stupid to something profitable.
> Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it.
This doesn't survive 5 min of serious analysis. Not everything that becomes cheap end up free
But hey, if they BS hard enough Sequoia might put a lot of money in them