[jitl]

AI is a multiplicative feature. If you have an empty Notion workspace and only want to do AI things, there's not much reason to use Notion instead of ChatGPT. But if you're using Notion as a collaborative wiki & project management workspace, there's a lot of opportunity for AI to augment the stuff you're already doing there, and our AI features will have much more context on your knowledge than you'd get by copy-pasting documents into ChatGPT one by one.

From the market perspective, APIs like OpenAI have made AI features ~trivial to implement compared to 3 years ago. Every content-oriented app under the sun is rushing to adopt these APIs; no one wants to be the last competitor with AI features - especially given the rate at which AI APIs are getting smarter.

In this context, competitive differentiation comes down to how well the feature works, how fast it improves, and how much the integration of AI features multiplies existing value of the product.