Its not popular, its manufactured in small numbers (few thousand per month) and sold at huge dealer premiums.
Chevy is lying about the price same way Ford was. Nobody bought Lightning at msrp other than brand advocates and media personalities (certain youtubers magically get allocated unobtanium cars skipping queue and sticker price).
So how about those Lightnings? Maybe only 10? Ill pay $70K cash money. Mysteriously a couple car youtubers I follow were able to buy before public at sticker price. Same goes for 2023 Z06 vette.
Between small inventory and dealer premiums those halo cars are just PR stunts.
Chevy is lying about the price same way Ford was. Nobody bought Lightning at msrp other than brand advocates and media personalities (certain youtubers magically get allocated unobtanium cars skipping queue and sticker price).