Do you already have a serious customer base in the USA, or do you need to build a marketing function from scratch? Have you ever managed a senior marketing person before?
Yes I've managed a senior marketing person before (I had a big startup which was successful and then flopped - but on European market). We don't have a customer base, we are going to talk to some non-competing companies which do have that base to cross-sell our product. But besides this we are on our own.