[justsomeadvice0]

Saw this the other day, makes sense to me. If I ran Visa, I would hire a team of engineers to come up with ways we could be making money off of future cryptocurrency transactions, if only as a hedge against people using Visa less and to quiet down my noisy shareholders. I would call it something like "VISA CRYPTO THOUGHT LEADERSHIP" as well, that is a perfect name.

[richbell]

Absolutely; though a slightly more cynical take is "company that currently gatekeeps payments wants to 'help' system developed to escape their influence".