[XorNot]

I suspect it's both. Dude stays up late reading Twitter, gets a bit maudlin because he's alone and does the stoner "just thinking about the big questions maaan" thing.

Then he eventually sleeps, gets a bunch of "we're getting hammered by the public" emails when he wakes up and says "ah, but it's all engagement you see. This is my business genius."

Ignoring that the reason that sounds right to him is because it excuses him from the idea that he's ever done anything wrong.