The same proportional cut, or the same constant cut? I'm unfamiliar with how their revenue sharing with drivers works.
But, either way, I'm fine with this practice. The only possible controversy is how well they inform their customers that it will happen, and how clear it is on their app what the price will be. It would be bad for them to have a bunch of customers expect to easily get an Uber on New Year's Eve, then be disappointed by lack of availability or high prices.
I wonder why Uber does this? Is it mainly an incentive for their drivers (to get as many on the road during a high-stress time)? Or is it because they would rather have customers see high prices than to see zero availability?
But, either way, I'm fine with this practice. The only possible controversy is how well they inform their customers that it will happen, and how clear it is on their app what the price will be. It would be bad for them to have a bunch of customers expect to easily get an Uber on New Year's Eve, then be disappointed by lack of availability or high prices.
I wonder why Uber does this? Is it mainly an incentive for their drivers (to get as many on the road during a high-stress time)? Or is it because they would rather have customers see high prices than to see zero availability?