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by kqr 1272 days ago
The obvious corollary is "our spammy emails get good open rates and low unsubscribes" is a signal that we should continue. Do you agree?
3 comments

Maybe... A company I used to work at has a really good adjacent network... I had suggested that they put more effort into their industry blog and newsletter instead of some of the other marketing ideas. Both are now a significant portion of their traction and a lot of people are there for the content. Marketing is just a side effect, even if the purpose of the content was marketing in the first place.
That would be a signal that either:

a) it's not spam

b) you are feeding intelligent honeypots

c) you are dreadfully miscalibrated on open rates and unsubscribes

Smart money is on c.

I mean, there are ways to do newsletters well. Articles from Tailscale get on HN often for example. I would agree that spammy emails are not helpful though.