[Kamq]

> So you believe that firms should abide by contracts but that firms shouldn’t try to enforce the terms of those contracts.

No one is saying that they should or shouldn't (or at least I haven't seen anyone saying this).

But, when you exercise a right, there are social consequences. Freedom of speech is a right (in the US at least), but picketing funerals will still get you dis-invited from a lot of parties. Suing big customers (unless you're obviously in the right when viewed from the outside) will make at least some people more nervous to do business with you.