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by mc32
1278 days ago
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Just a nit pick but those who usurped Kodak’s ceded digital camera market only had about ten to fifteen years of market left. Most people gave up their point and shoots as soon as phone cameras achieved near parity with dedicated cameras. Today phone cameras are better than dedicated point and shoots and only full frame 35mm and above are better (in raw format). Phone do a lot of fancy processing to make up for the small lenses. The point is that profit wasn’t in cameras or devices but in the multi-purpose handheld computers connected to captured services. |
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I know there were occasional "camera first" designs (the Lumia 1020 comes to mind) but they tended to be creamed on the market for reasons other than the camera factor. Modern phones are a study in "okay, you compensated for mediocre optical components with a lot of software", so I have to wonder what we'd get if we combined them with inherently better optics.
I'd think the possible targets here would have been the "second tier" camera brands that had narrower product lines and less distribution, but decent brand recognition. It didn't matter if you were cut out of the point-and-shoot market if nobody was buying your point-and-shoot cameras in the first place.
Did the camera firms themselves reject the concept of slumming with VGA sensors and plastic lenses, or was there just no percieved market?