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by Saulivar
1275 days ago
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Been in your shoes, man. But according to smartest marketers (like Garry Halbert), we programmers are doing it backwards. Because when all you have is a hammer (or programming skills), then everything looks like a nail.
According to Gary Halbert, you first have to find a starving market. And there are three things people are starving for -- health, wealth and relationships. It's what they crave. It's what keeps them up at night. Notice, I did not say that they are starving for software of any kind. Unless this software helps them make money. For example, there's some software that generates $750/month per month per user. It's called Overflow. Why? because it generates more revenue for each of those clients. CBSplit is another one. It helps generate wealth to it's clients. Health supplements market is exploding. Golf buyers are so passionate, they'll spend thousands just to get an edge.
So in short -- we programmers suck as marketers. And until we unsuck ourselves, we will feel like giving up. Now I'm going to give you the legends you can learn from - Gary Halbert, Gary Bencivenga, Michael Masterson, Dan Kennedy. They wrote books they've learned from even bigger masters.
The sad fact is - your software or your product doesn't matter. Only your marketing does. |
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